A benefit is that Googles Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis. A YouTube advertiser is looking to drive direct response objectives. By reaching people who are subscribed to channels related to their products. What extension should you add to your campaign? 41. YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase. By explaining that short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences. Focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences. Showcase your ability to get results from YouTube and Google Video advertising solutions. A wedding-planner advertiser who wants to reach people currently researching wedding dresses. Which audience solution can help your clients campaign reach people in the car buying process? Non-skippable in-stream ads are available on YouTube and advertiser websites. reorder Modules: 26 access_time Hours: 40 . Get on the fast track to finding an in-demand job in IT, with a professional certificate from Google. If a potential customer is in a decision-making moment, what video ad format is optimized to drive action and make it easier for them to take meaningful actions that you can measure? Whats the value of Insights Finder and Find My Audience? You should measure the full value with Google Ads conversion tracking and exclude lighter conversion events. 17. Getting as much targeted traffic to your website as possible is vital if you run a business and want to, Download Google Ads Video Certification Answers. You will learn about the different exams you can. Which statement is true about bumper ads? What video ad formats are optimized to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure? YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery. A career in IT can encompass many different things. Which TrueView ad format is billed on a CPM basis? You want to find new, high-value customers using their data. Save my name, email, and website in this browser for the next time I comment. Using Custom Intent audiences allows brands to drive action on YouTube. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. They should be aware that people are switching between the many streaming services available and have shorter attention spans. Yes you can hire us to take your exam and save your valuable time. You should compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments. The Get Started with Search is another Google SEO course you can consider.It is offered as part of the Fundamentals of Digital Marketing certification through Google Digital Garage.. (Choose 2.). 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After passing the final exam, you are rewarded with a certificate whose validity is for two years, and it is downloadable, so it can also be used along with your CV and Resume. Youre running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. Non-skippable in-stream ads are available on YouTube and Google Maps. The maximum validity of the certificate is only 2 years. You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. 25. How should you summarize this trend to them? Because itll remove audience solutions youve applied that arent driving conversions. 1 career certificate on the online learning platform Coursera. Enter Certificate ID. How can you produce video ads to perform well on YouTube? During media planning, what can Reach Planner help with? His suppliers released a new plow, and he wants to get the word out to his existing customers using Google Ads. The trends are streaming on TV, audio-only content, and shopping. They offer this to the public to show their proficiency in basic and advanced Google Ads skills. This article will help you with the Google Ads Video Certification Answers in the easiest ways. Google has also funded 100,000 scholarships for Google Career Certificates, which will be distributed by Grow with Google partners and Google.org grantees like Merit America, Per Scholas, NPower, Goodwill, Futuro Health, Generation USA, UnidosUS, LULAC and Hispanic Federation. YouTube and Google Video solutions are specifically tuned to your business marketing objectives. What constitutes a video engagement conversion in a TrueView for action campaign? According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen? Because itll help you reach audiences already familiar with your brand who are likely to convert. Start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA. Youd start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA. She has a years worth of conversion data, but shes not comfortable with that cost-per-acquisition. In addition to fundamental video metrics such as Video played to, what measurement solution should you use? Jasmines client is interested in adding YouTube to their online marketing strategy. Ads certification are professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. Whats the key functionality of Custom Intent audiences? To measure the full value of an action campaign, what two conversion types should you capture in your reporting? Running a creative experiment using Brand Lift is an excellent way to get the information you need. Normally we charge $5 for per exam. They can boost consideration by inviting customers to engage with your brand during high-intent moments. Start Training. Which report shows how long a video was watched in aggregate? Bens client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. What approach to bidding strategy should you implement to get optimal results? You have a goal to increase scale and improve CPA performance and efficiency. It provides trustworthy popular reach forecasts, media mix options, and fresh data. After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients. Check out some following Google Ads Video Certification Assessment Answers: Youre planning to run a video action campaign and want to start with lower-funnel audiences and then expand. True False 2. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. Because it can give you access to engage with audiences on the YouTube mobile homepage. The Certificate ID can be found at the bottom of each certificate. What do they include? Theyre in-stream ads that appear following a video. When youre looking to understand what audience solutions in an existing campaign are delivering the best results. Run an experiment with existing creative and use whichever one performs best. Match each event to its correct conversion type. Which audience solution should you use? How can you produce video ads to perform well on YouTube? How should you summarize the short-form content trend to a marketing expert? Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. Calculations, returns, website SSL, and app store visits, App downloads, tours, website LAN, and app user permissions, Preferences, visits, website FTP, and total app updates. True or False? Certified users will demonstrate an understanding of how to tell effective stories on YouTube to reach potential customers along the entire purchase journey at scale. In addition to expert training and hands-on projects designed to prepare you for a job in your field of choice, you'll get access to career resources including a resume building tool, mock interviews and networking support designed to help you with your job search. So a few years ago, we began working with a nonprofit organization to provide training and pathways to roles in technical support at Google. Let's move on to locations. Google Certified Educator Level 2. What are two examples of the Intent audience solution, Life Events? There are Google Ads certifications for different topics, including video, mobile, display, and shopping advertising. What are two of these quantifiable characteristics? 14. How should you summarize the shopping trend? By earning the Google Ads Video Certification, Google recognises your ability to: Understand how to leverage YouTube audiences to deliver more relevant ads to your consumers at every stage of their journey. Use current music selections from top artists in specific music genres. Select Conversions in GoogleAds. Whats one of Google and YouTubes awareness products? 1Burning Glass: Labor Insight (Last 12 Months: Feb. 1, 2021 - Jan. 31, 2022). Today YouTube has over two billion monthly logged-in users. Non-skippable in-stream ads are six-second ads that show before a video. Googles Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign. What do the C and D stand for? It provides trustworthy popular reach forecasts, media mix options, and automation recommendations. You will need a score of 80% or higher to pass Google Ads Video Certification is available in a new Google Academy for Ads experience SkillShop. Which of these lowest funnel audiences is comprised of users whove already interacted with your brand, but for some reason didnt convert? Youve decided to run a new Google Video campaign with an awareness goal. Benefits include providing trustworthy popular reach forecasts, media mix options, and fresh data. Which three user trends on YouTube are valuable to communicate to your client? Set up the campaign to only engage with audience segments that have converted before. Businesses, nonprofits, school systems, and government organizations all rely on technology. Text slides, subtitles, and voiceovers are associated with higher brand awareness. This page is used by your activity to communicate with the learning platform. Compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. It can provide trustworthy unique reach forecasts, media mix options, and automation recommendations. How does an advertiser benefit from using Google Trends? To remove users from your data segments who arent likely to convert. YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices. (Choose two.). Your information will be used in accordance with Google Privacy Policy and you may opt out at any time by clicking unsubscribe at the bottom of each communication. You should set up the campaign to engage with audience segments whove searched for your brand before. Theyd like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. Googles Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis. How can you create video ads to maximize effectiveness on YouTube? $52,000+ Median salary in IT support 1 400,000 In-demand job openings in IT 1 Learn online, in partnership with Coursera Which video format is available on Google Video Partners? How should you approach your audience strategy? document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); (function() {var script=document.createElement("script");script.type="text/javascript";script.async =true;script.src="//telegram.im/widget-button/index.php?id=@coursesanswer";document.getElementsByTagName("head")[0].appendChild(script);})(); Disclaimer: CoursesAnswer.com is an educational website that provides correct questions and answers to various exams. If you have any other issues, then feel free to contact us. IT support is all about troubleshooting and problem solving when the tech fails, and providing great customer service along the way. Long-form livestreaming content is enjoying a popularity surge, which lets advertisers reach engaged users frequently. Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. You want to reach cooking enthusiasts with your Google Video campaign. 16. Yes, we do regular updates on all exam answers. Focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences. What can YouTube Analytics tell you about what people are watching on your clients channel? Google Partner membership also entitles you to a myriad of added benefits, such as training events, support, promotions, and beta testing opportunities. Google Ads Video Advertising Certification Assessment Answers 2020 (Updated) Google AdWords Video Advertising is now Google Ads Video Advertising Certification Assessment Answers . These companies span multiple sectors and are committed to considering Google IT Certificate graduates for entry-level jobs. Sign in Register . No previous knowledge of coding is required. You can easily pass the Google Analytics Certification assessment & earn your certification. The client wants to understand what makes YouTube so appealing to users. Custom Intent audiences reach users residing in specific regions of the country. Cut your TV spot into :30 and :15 video ads, Rebuild your TV spots into :30, :15, and :06 video ads, Repurpose your TV spots on YouTube its all video, Build a single bumper ad to convey your entire message, Across specific sites within the Google Display Network, Advertiser looking to improve their brand image, An advertiser whos looking for brand impact such as driving Brand Lift metrics, An advertiser whos looking to maximize reach and cares about driving views, Advertiser must have run video ads before, Advertiser must use DV360 for measurement. Why is it a good idea to opt into optimized targeting when creating a video action campaign? 24. Itll remove audience solutions youve applied that arent driving conversions. Theyve asked her to identify the business outcomes YouTube can deliver, to ensure theyll achieve what theyre after with their campaign. Which TrueView ad format is billed on a CPM basis? Itll create as many impressions as possible in line with the target cost-per-acquisition. 1.1 Which Of The Following Goals Can You Achieve For Your Marketing Campaign By Using Automated Bidding? What are two tips you can share with them about these ads? . You want to run a video action campaign starting with lower-funnel audiences, then expanding. 6. By explaining that advertisers with awareness goals should create short-form content thats highly engaging. After taking into account fundamental video metrics like Video played to, what measurement solution would you use? Fast and flexible so you can learn at the pace thats right for you, the Google IT Support Professional Certificate is the No. All question answers have been added in PDF format (English) so that you can read, find, select and copy easily. It acquires as many clicks as possible according to the daily budget thats been set. What action should you take when optimizing a campaign to drive conversions faster? Ingrid wants to acquire a lot of exposure for a new product line that shes launching. Online conversions measured for TrueView for action come from three different events. Which marketer would be an ideal client for TrueView for action? They can increase awareness by keeping your brand at the top of customers minds. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. Youd measure the full value with Google Ads conversion tracking and exclude lighter conversion events. Make sure your email address is valid, and that youve selected an interest. 22. The certification is valid for two years, so you'll need to study well. Which of the following is not a top reason why users choose YouTube? Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brands messaging and shorter ads to reinforce it? Justines client is almost ready to get started with YouTube advertising. What measurement solution should you use? If youre running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach? It optimizes delivery to users who are most likely to buy. (Choose two.). Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers. Custom Intent audiences reach users that bought a product in the last seven days. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy? What do the C and D stand for? Which statement is true about bumper ads? Start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA. The program builds on your IT foundations to help you take your career to the next level. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. Youre planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. When setting up a video action campaign to convert intent into action, how should you approach your audience strategy? To improve the performance of video campaigns, how should you approach creative effectiveness? If your marketing objective is to build awareness, what audience solutions should you consider using in your Google Video campaign? Google created the IT Support and IT Automation with Python Certificate programs because we faced the same issue many other companies had open IT roles and not enough qualified candidates to fill them. You should focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types. The YouTube masthead is effective for advertisers with which goal? It can help forecast reach of your YouTube campaign alongside social media. By using Exceed LMS, you accept our, Google Marketing Platform Certification Exams, Grow with Google Career Readiness Program, Grow with Google HBCU Career Readiness Program, Grow with Google Indigenous Career Readiness Program, Grow with Google HSI Career Readiness Program, Understand why YouTube is a powerful platform for users, creators, and advertisers aiming to achieve awareness, consideration, and action goals, Explain how to increase awareness, grow consideration, and drive action with YouTube and Google Video advertising solutions, Summarize how to make effective video ads tailored to any marketing objective based on Google's creative guidance. What audience solution should you use for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences? Primary Sidebar. What type of Google Video campaign should you use if your goal was to increase purchase intent for your products? By explaining that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices. Theyd like to use this data to engage past customers with a YouTube campaign promoting their newest product line. By explaining that you should focus on either long- or short-form content, as using both creates an inconsistent experience. You want to reach male users who are 35 to 44 years old with your Google Video campaign. The course is free and it consists of 6 lessons with a total duration of 45 minutes. For your Google Video campaign, you want to reach people who browsed similar websites to yours. Which audience solution can help your clients campaign reach people in the car buying process? Theyre mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. Whats one of Google and YouTubes awareness products? Six different certifications are offered: Google Ads Search, Google Ads Display, Google Ads Video, Shopping ads, Google Ads Apps, and Google Ads Measurement. When youre looking to create audience lists similar to the audiences who delivered the best results in your Google Video campaign. Your client is an online car marketplace. The series is presented. As a marketing expert at an eCommerce business, youve been asked to summarize the value of YouTube to the leadership team. Using Custom Intent audiences allows brands to drive action on YouTube. What do Insights Finder and Find My Audience help you do? Google Trends can browse case studies showing how past ad campaigns have succeeded. With forecasting reach of your YouTube campaign alongside social media, With forecasting reach of your YouTube campaign alongside print ads, With forecasting reach of your YouTube campaign alongside Search, Cross-device behavior, short-form content, and shopping, Streaming on TV, audio-only content, and shopping, Cross-device behavior, audio-only content, and shopping. IT Certificate graduates who also pass the CompTIA A+ certification exams will earn a dual credential from CompTIA and Google. Arturo has explained to a client who sells electronics that YouTubes detailed demographic audiences can impact their advertising efforts. Chelsea, Program Manager at Google and Google IT Support Certificate graduate, Daniel, IT Support Specialist at Central Community College and Google IT Support Certificate graduate, Amie, Computer Support Technician at Apex Systems and Google IT Support Certificate graduate, The $100M Google Career Certificates Fund will help nonprofits Social Finance, Merit America, and Year Up offer career support, job placement, and stipends to help drive $1B in aggregate wage gains and provide career advancement for more than twenty thousand American workers. How should you approach creative effectiveness in order to boost performance of video campaigns? Car ownership status Homeownership status Marital status This aims to help open up additional pathways to learners who are interested in higher education, and prepare them for entry-level jobs. 5. Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube. The trends are cross-device behavior, audio-only content, and shopping. Please be sure to close all activity windows before closing or navigating away from this page. When youre looking to create audience lists that you can immediately apply to any of your Google Video campaign. (Choose two.). They should be aware that production companies are acting as gatekeepers, since they control the biggest distribution channels. They can increase awareness by keeping your brand at the top of customers minds. YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. To remove audience solutions youve applied that arent driving conversions. What type of advertiser is a good fit for TrueView for action? . You want to re-engage with people from your CRM database that bought something from your website in the past six months. It can help forecast reach of your YouTube campaign alongside Search. Track only end actions to provide more accurate signals to our machine learning algorithms. Ads with a person speaking directly to camera had lower ad recall. Compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments. Earn a credential from Google and a leading university when you complete a Google Career Certificate and Industry Specialization. Which of the following is not an example of Detailed Demographics? 25% of YouTube watch-time happens on mobile devices. They can entice users to provide their information. Online courses Discover a range of free learning content designed to help your business or in your career. Which of the following call-to-actions (CTAs) should you use in the ad? You created your first video ad a few months ago and now want to make small changes to improve its performance. If you were making creative for a video action campaign, what best practice should you follow? For this course, Google provides various resources free of cost. Your client is an online car marketplace. 1 Google Ads Display Certification Answers. Google Display and Video 360 Certification Assessment Questions&Answers (76 ARTICLES) Google Ads Search Certification Assessment Questions&Answers (333 ARTICLES ) Google Analytics Individual Qualification Exams Assessment Questions&Answers (219 ARTICLES ) Certified users will demonstrate an understanding of how to drive successful campaign outcomes for awareness, consideration, and action goals using YouTube and Google Video advertising solutions. The goal of your Google Video campaign is to grow consideration. Double check your answers when taking the exam! What are two examples of the Intent audience solution, Life Events? Which is a key benefit of TrueView discovery? Drive a lift in ad recall and brand impact. What would be the ideal first-party data audience solution for this client? Check out pop-up blocker tips here. Youd choose skippable in-stream ads and bumper ads. Remove supers so they dont compete with the audio. Landon works for an online marketing firm and believes that YouTube will be an effective addition to his clients advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. You might see that Googles Video solutions use machine learning to create video assets based on the content of the advertised domain. Which of the following captures the four reasons creators choose YouTube? You should use masthead ads and bumper ads. Youd start with your data segments, then expand to Customer Match. To reach outdoor enthusiasts with your Google Video campaign, what audience solution should you use? Google Ads certification is Google's professional accreditation. Income, infrastructure, community, freedom, Income, infrastructure, reach, creativity, Income, infrastructure, community, creativity. Itll help you reach audiences already familiar with your brand who are likely to convert. They can increase awareness by keeping your brand at the top of customers minds. After using Googles Video solutions to achieve your awareness, consideration, or action goals, which of the following is a benefit you might see? Adding Python to your skill set builds on your IT knowledge foundation and can prepare you to advance in your IT career. IT stands for information technology and refers to the use of computers and other devices to create, process, store, secure, and exchange electronic data. Youd start with your data segments, then expand to Affinity Audiences. Youre planning to run a Google Video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behavior. 2. 8. If you are too busy or not enough time for taking preparation the Google Ads Video Certification Assessment exam, then we recommend you follow our Google Ads Video Certification guidelines. It can help forecast reach of your YouTube campaign alongside print ads. Google Ads Video Certification Assessment Answers Prepare for the certification (Optional) Knowledge Check Assessment Answers (13 Questions) 1. People are switching between the many streaming services available and have shorter attention spans. 22. When making creative for a video action campaign, which best practice should you follow? Sorry, an error occurred! Because it lets you to drive actions on your website by telling a story through a series of videos. If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers attention? You want to find new, high-value customers using their data. Conduct a long-term campaign at a reasonable cost. In-market audiences allow the opportunity to specifically identify what kind of user? Which two events trigger a store visit for TrueView for action? Non-skippable in-stream ads can be bought on target CPM or CPD. Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media? Theyre available on YouTube and Google Search. The four essential freedoms that define YouTubes values are freedom of expression, freedom of opportunity, freedom of information, and freedom to belong. Automated bidding does the heavy lifting for advertisers on Google Ads. 23. Benefits include providing trustworthy unique reach forecasts, media mix options, and automation recommendations. What should your bidding solution optimize toward? Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. 1. Google ads certification google skillshop google certification exam questions >> Below is the answer and explanation for the question with adwords for video, an advertiser can target: With adwords for video, an advertiser can target: A) All of the listed answers are correct B) Websites on . 42. 16. Long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently. When it comes to driving action, you should focus on audiences with the strongest level of intent. Youre creating a storyboard for a video ad and youre optimizing for view completions. Which of the following is a benefit of that? All the solutions found on this website have been collected from various sources across the web and are believed to be in the "public domain." A benefit is that Googles Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign. Computers break, systems fail, phones diewhen that happens, we need experts to fix them. (Choose two.). (Choose two.). The most recent one is "Claim 30 days access to Google Cloud labs at no cost", free until February 28, 2021. You'll also be able to connect with over 150 US employers in the hiring consortium who are accepting candidates who have completed a Google Career Certificate. (Choose two.). If you were optimizing a campaign to drive conversions faster, what would you do? Custom Intent audiences reach users who clicked one of your ads. They Can Boost Consideration By . Which YouTube storytelling technique describes when a video ad changes based on a persons viewing context? You want to reach people who are searching for content about the Manchester United Football Club. Use CTRL + F or Find In Page to find questions & answers. You should track only end actions to provide more accurate signals to our machine learning algorithms. You should use core performance metrics. Lower the brightness to optimize for mobile device viewing. A benefit is that Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives. The Google Ads video certification is a great way to show employers that you are knowledgeable in this area of advertising. 18. What is the number of scores I will receive? . Measure the full value with Google Ads conversion tracking and exclude lighter conversion events. True or false? Myras newest client uses a CRM to keep track of customer information. Which three YouTube audience solutions should he recommend? According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen? All the certification exams are backed by rich training content offered as online curriculum, instructor-led training, or self-study materials. Theyre a 15-second, skippable, in-stream ad format. You should say that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices. Youre running a Google Video campaign with a consideration goal. How should you summarize this trend to your client? You should communicate multiple messages. Filed Under: Google Ads Video Certification Exam Answers. Myras newest client uses a CRM to keep track of customer information. Which YouTube trends should you tell your client about? Basic IT skills will position you to secure an introductory-level role to begin your IT career, and from then on, the opportunities are endless. YouTube and Google Video solutions are specifically tuned to your business marketing objectives. Theyd like to use this data to engage past customers with a YouTube campaign promoting their newest product line. They can increase awareness by keeping your brand at the top of customers' minds. The client has asked Ben to explain which events trigger a store visit. Which TrueView ad format is optimized for lift in ad recall? Which YouTube storytelling technique describes when a video ad changes based on a persons viewing context? Google Marketing Platform Certification Exams, Grow with Google Career Readiness Program, Grow with Google HBCU Career Readiness Program, Grow with Google Indigenous Career Readiness Program, Grow with Google HSI Career Readiness Program. Youre creating a video ad with a purpose to ask people to take action on your website. I feel hopeful about the future now. By clicking subscribe, you consent to receive email communication from Grow with Google and its programs. The Google IT Support and IT Automation with Python Certificates are also available in Spanish and Portuguese. 45. User sees an impression of the ad and converts within 24 hours. What should you do in the video ad to ask people to take action? 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